Crafting Earthful's Brand Story: Two Sisters, One Solution

Crafting Earthful's Brand Story: Two Sisters, One SolutionCrafting Earthful's Brand Story: Two Sisters, One Solution

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Akshika Singh

• Jul 3

Earthful — "Two Sisters. One S."

Brand Story Campaign

A spec brand story campaign built around Earthful's founding narrative. Two sisters. One who noticed the problems — silent fatigue, stress, skin issues, nutritional gaps, pain we quietly learn to live with. The other who believed the answer also deserved an S. Solution. Science. Nature. Simplicity. The letter S becomes the visual anchor for the entire brand philosophy — one shape holding both the suffering and the science, the silence and the solution.

Built to show that Earthful doesn't sell fear. It sells reassurance. Health without making people panic first.

Format: Brand Story

Campaign Type: Spec Work — Independent "The leaves get the attention. The roots do the work."

Claude Copywriting

Keke Shen

pro

• Jul 15

Can't believe this was already a year ago — finally organized it properly.

This was a full brand identity for a food-focused creative agency, Soul & Pepper, built from scratch. It's since been paused, which might not look like a "success," but it's still one of my favorite projects from last year. So I went a bit deeper on the process and details — hopefully it shows what we built together and keeps it alive, at least on this page. The ending of the case study even got a little personal, because I was so genuinely involved in this one and it meant a lot to me in all kinds of ways. And that's kind of why I wanted to share it.

Check it out 💁‍♀️

Adobe Photoshop Adobe Illustrator branding

Bella Brillantes

pro

• Jul 17

Obsesseddddd!

Kristaps Reinfelds

pro

• Jul 15

Brand identity created for a Riga based dental clinic. The goal was to develop a clean, contemporary visual identity that reflects professionalism, precision, and patient trust. The project included logo design, full brand system, and supporting visual assets, creating a distinctive identity with a consistent presence across both digital and print applications.

Brand Design Adobe Illustrator Adobe Photoshop Logo Design branding logo logodesign

Maty Sandoval

max

• Jul 17

That deep green and the AK monogram feel premium without tipping into cold or clinical, hard balance to strike for healthcare branding. Did the clinic have existing brand equity you had to work around, or was this a clean slate?

Ismel Figueroa

max

• Jul 15

every time I see a website using the Anthropic serif font, it immediately gives me Claude-ish vibes, and honestly, a strong hint of lazy design taste. give me a Claude-ish prototype and I'll add a premium salty taste to it. thoughts?