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SEO Case Study: Turning Search Visibility Into Real Growth
A strong SEO campaign isn't just about ranking higher. It's about getting more people to find the business, visit the website, and take the next step.
Here’s a look at the growth achieved for NovaMed Urgent Care:
📈 Google Search Console
• 13.5K clicks vs. 2.72K
• 4.92M impressions vs. 956K
• Average position improved from 13.3 → 7.9
📊 Google Analytics
• 27K active users (+79.7%)
• 26K new users (+82.2%)
• 165K total events
🔎 Organic Search
• 6.1K estimated organic traffic
• 8.9K organic keywords
• 1.2K+ backlinks
• 420 referring domains
🤖 AI Search Visibility
The site is also appearing across AI search platforms, with visibility and cited pages across ChatGPT, Google AI, Perplexity, Gemini, and other AI search experiences.
The goal wasn't simply to chase rankings.
It was to build search visibility, qualified traffic, and a stronger digital presence across traditional and AI search.
If you're working on a website that gets traffic but isn't reaching its full search potential, I'd be happy to discuss what could be improved.
SEO | Local SEO | Technical SEO | AI/LLM SEO
#SEO #SEOServices #TechnicalSEO #LocalSEO #AEO #GEO #AISEO #SEOCaseStudy #DigitalMarketing #OrganicTraffic
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We rebuilt TechFoundry's website in a week. The brief that mattered most wasn't "make it look good". It was "make ChatGPT and Gemini able to find us".
Buyers ask an AI before they search now. So all 110 pages (26 pages, 80 Aerless™ hardware parts, 4 articles) are server-rendered with real content and structured data a model can cite: Product schema with SKU and MPN on every part, BlogPosting on articles, CreativeWork on case studies, and a robots.txt that lets AI crawlers in.
Three other decisions I'd make again.
1) One hand-coded WordPress theme, three "surfaces": corporate hub, /ai, /aerless. Each gets its own nav, palette and CTAs; the same codebase decides which company you're looking at. No page builder, no front-end framework. Homepage Lighthouse: 98 / 100 / 100 / 100.
2) Leads go where the team already is. Every form posts straight into a Microsoft Teams channel and creates a record in a lightweight CRM I built inside WordPress. Nothing lives only in an inbox.
3) Claude Code and ChatGPT alongside hand-written PHP and JS. That's how one person ships 110 pages in seven days.
What I'd fix on day one next time: reserve space for the animated heroes so mobile doesn't shift layout, and ship an llms.txt next to the sitemap.
If you're rebuilding a site this year: are you designing for AI search yet, or still just Google?
Appreciate the honesty on the mobile layout shift. Are you fixing it with explicit CSS aspect ratios to push that mobile score back above 90?
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A client website I recently worked on.
A lot of web designers and developers share polished websites, but rarely show what happened after launch.
I did the same for a long time.
In 2026, good UI alone is not enough. Clients care about whether the website actually helps generate business.
That means thinking beyond design and development into things like:
SEO
AEO & GEO
Paid acquisition
Conversion structure
Search visibility
Lead generation
For this project, the site is now generating roughly 10 Google clicks per day.
That means around 10 daily opportunities for a potential customer to discover the business through search.
This is the kind of result I want to show more often going forward.
A website should look good, but it should also earn its place as a business asset.
