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A client website I recently worked on.
A lot of web designers and developers share polished websites, but rarely show what happened after launch.
I did the same for a long time.
In 2026, good UI alone is not enough. Clients care about whether the website actually helps generate business.
That means thinking beyond design and development into things like:
SEO
AEO & GEO
Paid acquisition
Conversion structure
Search visibility
Lead generation
For this project, the site is now generating roughly 10 Google clicks per day.
That means around 10 daily opportunities for a potential customer to discover the business through search.
This is the kind of result I want to show more often going forward.
A website should look good, but it should also earn its place as a business asset.
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You only get to keep one. Which stays?
The circular layout has a bit of playfulness to it. The landscape gives you a much bigger sense of place.
I can see a case for both. Curious where you land.
93 voted
78%
27 voted
22%
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I'd keep the landscape one honestly, that sense of scale feels right for anything talking about sustainability at an industry level. Did the client push back on the crop at all, or were they on board with circular from the start?
Designed and built this for Haunted Boulder City, a ghost and UFO tour just outside Vegas.
Had a lot of fun playing with the night photography, fog, and scroll effects on this one. Pretty happy with how it all came together.
Check it out: https://www.hauntedbouldercity.com/ 👻 👽 🛸
Really nailed the atmosphere here. The night photography, fog, and scroll effects make the site feel like part of the tour experience rather than just a booking page. 👻 Which effect took the most experimenting to get right?
