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Can a font change the way people perceive a website?
Absolutely.
Every concept in this carousel uses the same:
• layout
• content
• images
• colors
The only thing that changes is the typography.
Each font gives the same website a different personality. It can feel bold and confident, elegant and premium, or modern and approachable.
Typography isn't just about readability.
It sets the tone, shapes emotion, and influences how people perceive a brand before they read a single word.
Smoov
Keeping everything else locked and only swapping the typeface is the clearest way to prove this point, most people underestimate how much weight type carries on its own. Would be curious to see the same test done with just color held constant instead.
excellent presentation
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Design is rarely about making things prettier. It's about making better decisions.
For this surf brand concept, I explored two hero directions.
A → Product-first. Puts the board and experience at the center.
B → Lifestyle-first. Creates a stronger emotional connection before introducing the product.
Which hero creates a stronger first impression?
A or B — and why?
Your feedback helps shape better design decisions.
#UIDesign #LandingPage #WebDesign #Figma #UXDesign #ProductDesign #CreativeDirection #BrandDesign #JuiceLab #DesignProcess
11 voted
32%
23 voted
68%
34 votes
Closed
Both work well, but B feels more premium to me.
Just shared my latest fintech mobile app concept — a clean digital wallet experience designed to simplify card management, payments, and expense tracking. Created in Figma with a focus on intuitive navigation, clear financial data, and a modern visual style.🙌
Really clean work! The visual style feels polished.
I shared that faceted V logo yesterday. Here's what it was for.
Vantage Access, a Framer template for high-rise window washing and rope access companies. Wanted to bring the story full circle for anyone who was following along.
Here's the thing about this industry: it doesn't sell on price. It sells on trust. Certifications, safety record, real project history, that's what actually gets a facilities director or property manager to sign a contract.
Most trade templates don't reflect that at all. So I built one that does: an editorial, credibility-first design with 5 CMS collections (Services, Projects, Safety & Certifications, Testimonials, Legal Pages), and certification cards that are text-only on purpose, no unverifiable badge logos.
It's free on the Framer Marketplace: https://www.framer.com/community/marketplace/templates/vantage-access/
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