Title: PULSE — Boutique Fitness Brand Identity PULSE built its entire identity out of the thing members already read before class — the schedule board. A strength, cycle, and mobility studio where the grid, the type, and the icon system all come from one real chalk board, not a mood board. Chalk dust, board wear, and one instructor's face carry the brand across three rooms and every application. Where competitors manufacture a wellness aesthetic, PULSE photographed the object its members already trust. The result feels earned before you've taken a single class.

M N LOKESHWAR REDDY, Creative Director