SÓLUM — Digital Brand Experience Extending the SÓLUM identity into a digital space. For this webs...SÓLUM — Digital Brand Experience Extending the SÓLUM identity into a digital space. For this webs...
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Extending the SÓLUM identity into a digital space.
For this website concept, I wanted the experience to feel as refined and intentional as the brand itself minimal layouts, strong typography, warm editorial photography, and enough negative space to keep the product at the center.
The visual direction continues SÓLUM’s core idea of combining mineral-inspired rawness with scientific precision, creating a skincare brand that feels premium, grounded, and contemporary.
Project Focus
Brand Identity · Web Visual Direction · Art Direction · Typography · Digital Experience
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
One skincare brand. Two different hero experiences.
I designed two homepage hero concepts for **Verlia**, a premium skincare brand, exploring how visual storytelling can shape a brand's first impression.
Both concepts use a warm, neutral palette and minimal luxury aesthetic, but each has its own personality.
Option 1 — Minimal & Product-Focused. A clean, framed layout that puts the products and shopping experience in the spotlight.
Option 2 — Editorial & Immersive. A bold brand introduction paired with rich product photography and a more expressive visual composition.
Which hero design would you choose for a luxury skincare website?
Vote for Opt. 1 or Opt. 2, and share what made you choose it in the comments.