The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I'm participating in the Envato Challenge and wanted to share more of the creative process behind my project. I decided to create a brand identity for a summer vibe café called Cherry's Kitchen and make the mascot the heart of the brand.
Using Envato Gen AI, I explored different mascot concepts in the styles I had in mind. Each AI concept had something I liked. My Human by Design moment came when I decided what to keep, what to refine, and what to leave behind to create a mascot that felt genuine and full of personality.
Check out my full submission to see how the entire brand came together: https://on.contra.com/7dcqdC
Let me know your thoughts! ❤️
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push past the cold, mathematically sterile outputs of AI and inject real emotional luxury into the visual assets.
The Process:
The Spark: I used AI generation to start exploring shapes, but the initial outputs felt emotionally empty and lacked structural balance.
The Human Touch (My 'Human by Design' Moment): I stripped out the generic, messy layouts and manually rebuilt the logo's geometric structure in my design suite. I chose a sophisticated, sharp custom typography layout to bridge the gap between high-end architecture and human warmth.
The Final Polish: Using Envato Elements, I sourced cinematic stock footage, deep Foley sound design effects, and professional mockups to build a fully realized brand ecosystem that feels grounded in the real world.
AI is an incredible starting block, but it takes human taste, eye for detail, and instinct to make a brand truly powerful.
Check out the full workflow breakdown and the final high-res brand kit below 👇
This is stunning!!!
There's a $50,000 design challenge running on Contra right now, and most people are misreading the brief. Let me fix that with my own entry.
The Envato challenge isn't about make something with stock and post it, It's a workflow challenge. They want to watch you take Envato's library into a real project, in whatever tool you work in, and show the decisions you made along the way. The walkthrough is the entry. The final asset is just the evidence.
So here's mine: Marigold°, a brand identity for a summer general store that doesn't exist. Nighty and Swash Daisy for the type, Elements photography setting the visual standard, paper, grain and Envato Audio in the final work.
I curated stock into a standard before generating a single image, then rejected every AI generation that didn't belong and put it together.
I mean, $12K first prize, five more $5K categories, and joining gets you a free month of Envato's Plus plan with unlimited downloads and 100 AI generations. Entries close Saturday night PDT.
Some close ups
Sound ON 🔉
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. 🏀
The process was way more fun than I expected.
• Started with 4 logo concepts and picked my favorite.
• Tweaked the colors in Figma.
• Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
• Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. 👇
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?