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Building AURIX wasn’t about designing another “AI-looking” brand.
From the start, the idea was clear: AURIX needed to feel like a partner founders can trust, not just a tool they use.
The logo and visuals were intentionally kept calm, minimal, and abstract, no sharp edges, no loud symbols. Every curve and form was designed to represent thinking in progress, collaboration, and clarity forming out of uncertainty. The softness reflects trust and presence, while the bold simplicity ensures the mark feels confident and future-ready.
The visual system follows the same philosophy: quiet layouts, space to think, and subtle motion that feels alive but never distracting.
This is what designing a thinking partner looks like.
Brand DesignLogo DesignCorelDrawAdobe PhotoshopAdobe IllustratorbranddesignerAI Agent Designeraibrandingailogo
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If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
This is what founders usually mean when they say “make it premium.”
The identity is built around a refined SA monogram inside an oval seal, creating a timeless badge for shoes, boxes, and labels.
Subtle star accents hint at craftsmanship without overpowering the mark.
Royal blue establishes trust and durability.
Warm sand tones introduce elegance suited for modern footwear.
A focused badge system designed to scale across packaging and product touchpoints.
Open to collaborating with footwear and fashion brands looking for a premium, lasting identity.
Ahemad Designs
Brand Identity Designer | Footwear & Fashion Branding | India
1 Page Minimalism // Arvi Studios
Arvi Studios is a 3D design studio specialising in high-end interior and exterior renders.
The brief was clear: let the work speak. Creating an immersive, gallery-like experience that was minimal, spacious, and entirely focused on their visuals.
Neutral tones and intentional spacing paired with soft but immersive animation so the imagery could take centre stage.
Built in Webflow as a single-page portfolio with a CMS powering effortless category filtering and a custom randomised hero that displays a different render on each load. Bespoke interactions throughout, with performance carefully optimised for the high-resolution imagery involved.
Big thanks to the team at Arvi Studios for trusting me with this one. Check it out at arvistudios.com.au
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