Fig: paid media rebuild, +1,071% installs at 84% lower cost New creative, new account structure, ...Fig: paid media rebuild, +1,071% installs at 84% lower cost New creative, new account structure, ...
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Tyler vdB
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Fig: paid media rebuild, +1,071% installs at 84% lower cost
New creative, new account structure, same budget. Meta and TikTok.
Fig was spending on paid without the creative volume to feed it.
We rebuilt the creative approach and the account structure together, then tested into what worked rather than launching one hero cut and hoping.
Installs rose 1,071% and cost per install fell 84%.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started