One of my first posts on Contra, with the Artemis II mission and current # on Contra, this seems like the perfect time to revisit it.
My golden standard when creating brand guidelines to this day remains the 1975 NASA Graphic Standards Manual.
It represents NASA's vision at the time and gives a very comprehensive view of their elements.
Keep in mind this document is in large part still used today, yet it was created almost 50 YEARS AGO!
One element specifically I've taken from this and use in almost all guidelines I create is a square grid over which the logo is overlayed, for reproduction on surfaces where printing in clear dimensions is not possible - use the grid.
"The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn is a futuristic vision for an agency at the cutting edge of science and exploration."
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.
RAVENSCAR RACING — Independent Motorsport Brand Concept
A visual identity exploration built around performance, precision, and a cleaner future.
The concept develops a complete visual world for a modern racing brand, from the race car and driver identity to team environment, digital presence, merchandise and supporting brand assets.
The goal was to create a distinctive, cohesive motorsport identity that combines racing energy with a contemporary, performance-driven visual language.
Concept by Elza Schwibinger Concepts
Mainz, Germany
The system feels cohesive from the car graphics through the digital touchpoints—the red accents and tight black palette carry performance without becoming noisy. The supporting asset spread also makes the identity feel genuinely usable, not just a logo exercise.