Your ad agency has never spent 90 uninterrupted minutes actually looking at your ads. I do it before I write a single word of strategy. Here's what that actually looks like. Because saying 'the creative isn't working' is not a diagnosis. It's a complaint. And most brands are paying agencies to manage the complaint instead of fix it. Here's my first-90-minutes audit process — the same one I run on every account: 1. Count the active ads. Then ask why that number exists. 40+ ads running simultaneously means one of two things: aggressive testing (rare) or no one is actually in charge of creative direction (very common). The number tells me everything before I watch a single frame. 2. Sort by launch date. Look for the copy-paste. If what they were running 6 months ago looks identical to what's running today — the team stopped seeing the creative the way a stranger sees it. They normalized into blindness. This is so common it's almost industry standard. That's a problem. 3. Watch only the first 2 seconds of every video. Nothing else. First pass: hooks only. Does it activate a problem? Create genuine curiosity? Or does it open with a logo and a product shot and a font I've seen 400 times? Most accounts fail here. Before the 3-second mark. 4. Map the angles. Not the variations — the actual angles. A variation is the same concept with a different thumbnail. An angle is a completely different psychological reason someone would buy. Most brands have 30 ads and 2 angles. They think they're testing. They're not. 5. Screenshot the weakest hook in the library. That screenshot leads the debrief. Targeting the specific thing costing money makes everything else land immediately. The full 24-point audit takes 7 days. You walk away with the 2–3 highest-leverage changes you can actually test, a prioritized action list, and a 30-min debrief call. $1,500. And if you move to a retainer within 60 days, it credits 100% toward month one. DM me 'audit' if you want me to run this on your account. — Alauna | 1stframe.co