I created this explainer video for Athena to help coaches, scouts, and sports organizations understand how the platform brings mental performance data into the recruiting process.

Traditional recruiting focuses on physical metrics, while psychological traits often remain invisible. The challenge was to explain a complex, science-based product in a way that felt simple, engaging, and trustworthy.

For this project, I developed the visual storytelling, animated the product UI, designed motion graphics, and built a clean narrative that guides viewers from the problem to the solution. Abstract concepts such as mindset, behavioral analysis, and performance under pressure were translated into clear visuals that are easy to understand.

The final video helps Athena demonstrate how teams can make smarter, data-driven recruiting decisions through measurable psychological insights.

Perfect for product launches, investor presentations, landing pages, sales, and B2B marketing campaigns.

❤️❤️❤️❤️

Football Insider Branding ⚽️ Football Insider is one of the most widely recognised names in modern football media, with millions of followers across social platforms and a reputation built on breaking transfer news. As the brand expanded into a wider network of 19 sister brands, the need for a unified and scalable identity system became essential. Using Football Insider as the master brand, I developed a central concept that brings “The Insider” to life. This led to a distinctive icon built from the letterforms ‘F’ and ‘I’, forming a figure standing over a football and pointing towards the brand name. This created a bold, ownable mark designed for instant recognition across digital platforms. Buzzing to finally be sharing this 😄

Oh Man, this is outstanding work. I just thinking how you implemented this masterpiece.