I keep on experimenting with tiny 2D elements inside stop-motion animation. This time I tried to personificate the puffs by adding them a sort of "bodies".
Which one looks more fun to you: with or without this personification? #
Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.
Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.
The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.
Option A commands immediate attention for high-impact visual campaigns, but Option B feels much more aligned with luxury e commerce. A subtle, warmer tone creates a refined, high end look that keeps the product front and center without overwhelming the interface.