I keep on experimenting with tiny 2D elements inside stop-motion animation. This time I tried to personificate the puffs by adding them a sort of "bodies".
Which one looks more fun to you: with or without this personification? #
Not every direction I create makes it to the final storyboard; here's one that didn't.
For a recent B2B SaaS intro video, I explored two very different illustration approaches before landing on the final style.
A: a friendly mascot character guiding viewers through dashboards and stats
B: minimal line-art, following one person's story instead of showing the product at all
Which one feels stronger to you as an intro, and why? Character design and personality, or the quieter, more narrative line-art approach?