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A carbon credit platform needed to build trust with enterprise customers, so I developed a compact brand identity concept: a palm tree logomark with a hidden "T" built into the fronds and trunk, paired with a custom wordmark. The palette leans towards being warm to soften the "carbon" association and reinforce trust, wh:ile the tree imagery ties directly to the climate mission. Delivered as part of a pitch, this is a good example of fast, targeted brand thinking for startups and scale-ups.
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SOLENE Paris pt. 2
SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.
The bottles were designed to feel less like a display piece left untouched on a shelf, and more like something you'd toss in your handbag and cherish as part of your everyday routine. Texture and natural image shots were incorporated to make the brand feel human, effortless, chic, and lived-in. The result is a brand that feels quietly luxurious and entirely timeless. SOLENE's fragrances are the kind of staple that belong in your everyday life, not just on display.
View the full project here
Premium Packaging 😍