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Exciting news!
After working together for years on many productions, my good friend @Omar Duyarlar and I are finally combining our strengths under one new brand: Halate.
At Halate we believe every innovation has a story worth telling. We partner with brands to create films that inspire, educate, and leave a lasting impression. From product launches and case studies to event films.
We are officially launching on the 1st of September, but here is already a little preview of our brand. Our great friends at @Contra have also approved Halate as a Verified Studio. We are very thankful for their support throughout the years!
https://halate.io/
Years in the making! Excited for everyone to see what Halate is all about.
Almost there bro!
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HUMAN BY DESIGN ENTRY
My project entry for the Envato × Contra Human by Design challenge.
Proud to share a short film that traces creation back to its roots, a reminder that behind every work of true value, there is always a human hand and a human eye. It takes 50 seconds to watch, so I would appreciate your input on it!
My main field is brand identity and logo design, so a video piece was outside my usual lane. But I'm into motion design too, so I went for it, partly to learn After Effects a bit more. That was kind of the point, honestly: step outside what I know and see how far Envato's toolkit could really go.
I built the whole thing around the words "Human by Design," with one goal in mind, to hit emotionally, not just technically. It started with a script and an idea I brainstormed myself. The most crucial step in storytelling is simply having a plan.
From there it was a lot of experimenting, prompting, failing, and refining. That meant working on the actual frames, Photoshopping initial frames for video prompts, and modulating the narrator's voice to match the tone and story of the piece. It also meant assembling and matching all the environmental sounds generated with SoundGen, then giving everything its final touch and render in After Effects. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
Thank you for watching
Please check the comments for a process breakdown voiceover video.
envatochallengeVideographyaftereffectsAI Video ProductionArt DirectionAdobe PhotoshopBrand DesignAdobe After EffectsEnvato
Here is the process breakdown video. :)
For my #EnvatoChallenge submission, I made a logo reveal video and decided to show the actual process instead of just the final result.
I started by generating a few versions with AI: fast, polished, technically correct. But none of them felt like mine. They were missing something I couldn't quite prompt for.
So I went back into Envato itself, this time not looking for a finished output, but for references sample footage, assets, textures things to build from rather than things to copy. From there, I put together something fully handmade, frame by frame, even though it doesn't look that way.
I think the real "human by design" decision wasn't the final edit. It was choosing to stop generating and start building recognizing when the AI output was technically fine but creatively empty, and doing the slower thing instead.
envatochallengehumanbydesignlogorevealAnimationMotion DesignVideo EditingAdobe After EffectsAdobe Premiere ProEnvato
The product is almost ready…
but the real story lives in the process.
Almost done building the product side for my entry in this @Envato challenge. Now comes the part that matters most... documenting the human side of creating it.
Can’t wait to share the full journey with all of you.
