The product is almost ready… but the real story lives in the process. Almost done building the pr...The product is almost ready… but the real story lives in the process. Almost done building the pr...
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The product is almost ready…
but the real story lives in the process.
Almost done building the product side for my entry in this @Envato challenge. Now comes the part that matters most... documenting the human side of creating it.
Can’t wait to share the full journey with all of you.
I created this AI-generated commercial to explore how far we can push AI advertising — cinematic visuals, creative direction, product-focused storytelling, and a premium brand feel, all produced with AI.
This is the kind of creative I can build for brands that want to:
→ Stop the scroll
→ Launch products with standout visuals
→ Create multiple ad concepts quickly
→ Turn simple ideas into cinematic campaigns
→ Produce content for Instagram, TikTok, Meta Ads & more
No generic AI images.
No template-style videos.
The goal is to create advertising people actually want to watch.
If you have a product, brand, property, or campaign that deserves better creative, send me the idea.
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
Currently working on a new Creative Designer Framer Template — bold visuals, expressive layouts, smooth interactions, and a modern portfolio experience designed to make creative work stand out.
Still in progress, but the direction is already taking shape.