Interactive Storytelling Design for 'Discover Petra with Ahmad'

Interactive Storytelling Design for 'Discover Petra with Ahmad'Interactive Storytelling Design for 'Discover Petra with Ahmad'

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Chiara Alduini

• May 22

Educational Visual Identity & Storytelling System for “Discover Petra with Ahmad”

Project Overview

Educational and cultural storytelling system developed for “Discover Petra with Ahmad”, a bilingual learning experience designed to make the heritage of Petra accessible to younger audiences through narrative, illustration, and interactive formats.

The project combines cultural strategy, educational design, and visual storytelling to translate complex heritage content into an engaging and intuitive learning experience. It was developed in close collaboration with a non-profit organization operating within a UNESCO context.

Scope

Creative Direction · Cultural Strategy · Narrative Design · Art Direction · Character Design · Educational Book Design (Arabic/English) · Museum & Educational Collateral · Interactive Learning Experience

Client SELA (Jordan)

Sela is a non-profit organization founded in 2015 by members of local communities living around the UNESCO World Heritage site of Petra. Its mission is to actively involve Jordanian communities in the protection, interpretation, and sustainable preservation of their cultural heritage.

Completed work

Brand Design Art Direction Communication Design Adobe Illustrator Adobe Photoshop Midjourney

Sam Stoof

pro

• May 21

Mascot Logos.

Brand Design Logo Design Creative Design Adobe Illustrator Figma

Abi Jackson

pro

• May 21

I really like the visuals and the exclusive community vibe they give

Anky C.

pro

• May 21

Finally turned the Veyride landing page into a proper case study 🚕✨

Focused heavily on storytelling, clean UI, and conversion-focused sections throughout the experience.

This one was fun to build.

Check it out

Figma FLORA Framer

Prem Shandilya

pro

• May 22

Well done!

May - Brand designer & strategist

pro

• May 21

BLAIRE Part 3.

A closer look at the packaging system behind the concept.

The collection was developed around sculptural forms, coated aluminium finishes, and a restrained visual language that allows the materials to do most of the work. Rather than relying on loud branding, the focus was placed on silhouette, proportion, and subtle typography to create products that feel considered both on shelf and in hand.

The result is a skincare and beauty collection that balances softness with structure through a cohesive family of vessels, cartons, and material finishes.

The full case study will be shared soon.

Completed work