Confusing pages get fixed at the sentence level more often than they should. Usually the problem is more serious. Rewriting the headline, shortening the paragraph, changing the CTA, any of those might help. The sentence might already be doing its job fine. What's more likely: the information is in the wrong place, the hierarchy doesn't hold up, the navigation doesn't match how people actually move, or the page leads with the wrong question entirely. That's what I'm looking at when I look at content beyond copy. Where does this live? What comes first, what gets grouped, what needs its own page, where is the user doing work they shouldn't have to do? Good copy makes a solid structure better. It can't usually save a bad one. A beautifully written dead end is still a dead end. 🤷🏻 #InformationArchitecture #ContentStrategy #UXWriting