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Cachet brand exploration.
Exploring patterns, textures, materials and hand-drawn illustrations
Really interesting symbol. I don’t know the story behind it, but just looking at it, I get a strong sense of heritage, care, and freedom.
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ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Can't stop looking at this! 😍
Rejected logo concepts 2026 - Which one did you like the most?
The C-shaped mark is my pick. The notched outline stays readable even when it gets small. Did the rejections come down to concept, or to how they held up at tiny sizes?