Some brands whisper. Sprizz was designed to splash. The brief was a natural soda brand that needed to feel as alive as the drinks inside the can. Bold, fruity, and unapologetically vibrant, it's a brand that looks like it belongs in your hand on a beach, not on a shelf collecting dust. The identity was built around a five-color system: grape, orange, berry, citrus, and lime, each flavor getting its own world while the splash mark and italic wordmark keep it all unmistakably Sprizz. From can packaging to cup branding to the icon suite, every touchpoint was designed to feel like the first sip. Does the color system make you reach for a flavor?

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Great

Round 2 👀 Which visual style is more appealing to you, and what emotions does each design evoke for you?

Left one for me. The green naturally reinforces the financial context, so the $140M immediately felt more connected to growth and value to me.