How Often Do We Mistake Being Unseen for Being Unimportant?
Sometimes, the smallest moments make us think about things much bigger than ourselves.
This piece began with an ordinary journey on a Mumbai local train and an elderly woman selling packets of chikki. A brief encounter made me wonder how many stories go unnoticed simply because we are too occupied with our own lives to look a little closer.
I wrote this as a reflection on visibility, dignity and the lives we rarely pause to acknowledge.
My approach: Observational storytelling, emotional depth and reflective writing.
Sometimes, the smallest moments make us think about things much bigger than ourselves.
This piece began with an ordinary journey on a Mumbai local train and an elderly woman selling packets of chikki. A brief encounter made me wonder how many stories go unnoticed simply because we are too occupied with our own lives to look a little closer.
I wrote this as a reflection on visibility, dignity and the lives we rarely pause to acknowledge.
My approach: Observational storytelling, emotional depth and reflective writing.
I wanted to put Canva Craft to test with an idea I've been sitting with lately: the Observer Effect.
It's a concept that got me thinking about the relationship between observation and reality, and how our understanding of what we see can get a little philosophical (and existential) very quickly:)
I gave Craft two different directions to interpret the same idea.
A: The Cosmic Observer takes a human perspective against the scale of the universe.
B: The Universe Looking Back turns the gaze itself into the subject, blurring the line between the observer and the observed.
I wanted to see how Craft would translate something this abstract into a poster and how differently it would approach the brief.
CASE STUDY: Cold Outreach - How I Handle a "Not Interested"
Most freelancers panic when a brand says "Not interested." I don't.
Here's the exact 3-step framework I used when a 30K+ SaaS brand said No twice:
Step 1 - Initial Pitch: Spotted a retargeting gap in their Meta Ads (prospecting without retargeting for site visitors). Pitched lean.
Step 2 - Value Follow-up: When they said No, I didn't push. Offered a 2-min Loom walking through the gap + 1 strategy fix they could run without me. No pitch attached.
Step 3 - Professional Close: When they said No again, I closed the loop respectfully: "Totally understand - I'll close the loop here. If things change, I'm here. Wishing you success."
Result: They replied "Appreciate it, and wishing you all the best too 🧡" - door left open for future. No burn, no desperation.
Lesson: On Contra and Instagram, how you handle a No matters more than how you pitch a Yes. Professional close > pushy follow-up.
I build the same systems for coaches and DTC brands: Meta retargeting, GoHighLevel automations, and follow-ups that close without being pushy.
Most people only post wins, so a case study on handling "not interested" is a refreshing angle. Which follow-up line gets you the most replies after a no?