Two seasons, one brand. Here's how that works.

So Ustukių Malūnas came to me twice: once for spring, once for the holidays. Two completely different vibes. Spring is all lightness and fresh starts. Holiday is cozy, warm, gingerbread-scented everything.

The fun part? Making both feel like them while telling two very different stories.

Here's what I leaned on: The brand's bones stayed the same (layout, type, core elements) Color and illustration carried the seasonal mood

I love this kind of problem. How do you keep a brand recognizable when the energy shifts completely? That tension between consistency and surprise is where the good stuff happens.

Which packaging do you like more?

Holidays one looks more premium, elegant but I picked the Spring one, because of its colors & more fun visuals! 👍

Second brand identity concept for CtrlShift. A brand within the creative technology, cultural and media indstury. We’re hosting Events, talks, content, and community at the intersection of creative  intelligence, generative storytelling, and creative coding. The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.

Disclaimer: As you may notice, this concept contains some elements of the graphic language we ended up with in the final (previously posted concept), since it was a product of a unification among the first and the second direction. As a recommended solution, after couple of iteration sets, the goal was to adopt majority of the elements from this concept and harmonize them with the selected one to create one unity and expand the entire design system.

If you haven't, you can see the final direction here.

Feel free to like, comment your opinion and follow, kindly appreciated.

Love this mixing of type in the logo! That is something that will always draw me in.