EMAIL MARKETING & TEMPLATE DESIGN FOR VIDA GLOW I designed a customer-focused email campaign for ...EMAIL MARKETING & TEMPLATE DESIGN FOR VIDA GLOW I designed a customer-focused email campaign for ...
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I designed a customer-focused email campaign for Vida Glow, combining a strong welcome offer with product education and best-seller promotion.
The campaign opens with a clear welcome message:
“WELCOME TO VIDA GLOW”
followed by a 15% OFF welcome incentive designed to encourage first-time customers to complete their first purchase.
I also created a Best Sellers section featuring Radiance+ Capsules and Hairology Capsules, giving customers a quick way to understand the products, explore their benefits, and move directly to shopping.
The email was structured around key conversion elements including:
Messaging such as “Shop and Save 15% Off,” “Shop Now,” “Up to 20% Off,” “Free Shipping,” and “Automatic & Flexible” was strategically incorporated to make the customer journey clear and action-oriented.
My focus was not simply creating a beautiful wellness email. I designed the template to support customer acquisition, first-purchase conversion, product discovery, and long-term brand engagement.
A digital concept for Madame Fin, a Thai fragrance brand, focused on translating the identity of K. Eau de Parfum into a more refined, editorial web experience.
The direction combines luxury fashion aesthetics, cinematic imagery, oversized typography, and immersive product storytelling to make the fragrance feel less like a product page and more like a campaign.
Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?