Choosing an Illustration Style for a B2B SaaS Intro VideoChoosing an Illustration Style for a B2B SaaS Intro Video
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Not every direction I create makes it to the final storyboard; here's one that didn't.
For a recent B2B SaaS intro video, I explored two very different illustration approaches before landing on the final style.
A: a friendly mascot character guiding viewers through dashboards and stats B: minimal line-art, following one person's story instead of showing the product at all
Which one feels stronger to you as an intro, and why? Character design and personality, or the quieter, more narrative line-art approach?

6 voted

60%

A

4 voted

40%

B

10 votes

Closed

TRUEFRAME logo
B for me. following one person instead of the product feels way more human for an intro
Elvira's avatar
Interesting, you might’ve guessed exactly what the client was thinking when they picked this version 😄
Mark's avatar
I think the option with the mascot is more appealing.
Elvira's avatar
Love that perspective, thank you!
Sagar's avatar
Wou amaizing
Elvira's avatar
Thank you so much! ❤️
Mostafa's avatar
A is stunning visuals shapes designs that's unbelievable 🔥🔥🔥🔥🔥
Great job Elvira❤️
Elvira's avatar
Thank you, Mostafa! ❤️ So glad you like it!
Mostafa's avatar
Pardon Elvira ❤️
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