Not every direction I create makes it to the final storyboard; here's one that didn't.
For a recent B2B SaaS intro video, I explored two very different illustration approaches before landing on the final style.
A: a friendly mascot character guiding viewers through dashboards and stats
B: minimal line-art, following one person's story instead of showing the product at all
Which one feels stronger to you as an intro, and why? Character design and personality, or the quieter, more narrative line-art approach?
The previous poll on this preloader had exactly 50-50 results between Horizontal gallery and Circle intro. Now I'm continuing with 2 other options. Which one is better? Check the live preview here
Which ZVEZRA logo direction do you prefer? 👀
I’ve been exploring two variations of the wordmark. Both follow the same visual direction, but each has its own character.
Vote below!