Pricing/business model — Revenue centers on made-to-order apparel (no held stock — production starts after design approval), paid via card, PayPal, or bank transfer. The partner/affiliate side adds a referral layer on top, so partners can earn from bringing customers in.

Referral/partner workflow — Partner registers, gets a QR code, refers customers who order through that code. It's meant to extend reach beyond direct tourist traffic (hotels, tour operators, local businesses) without J&P Bali having to run its own outbound sales.

Scope of this redesign vs. later phases — This phase is explicitly an enhancement of the existing WordPress/WooCommerce site, not a rebuild: fixing the checkout flow, pricing display, and site structure. AI-powered design tools, a dedicated mobile app, and international expansion are all scoped for Phase 2/3 — out of bounds for now