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A small win I’m grateful for this week.
A new project landed on my desk around a problem I really enjoy solving: taking a messy marketing process and figuring out where leads, time and opportunities are getting lost.
I won’t share client details, of course, but I always find it interesting how often the visible problem isn’t the real problem.
“We need more leads” can actually mean “we’re not following up with the leads we already have.”
“We need automation” can mean “we need a process first.”
“Our CRM doesn’t work” can mean “nobody agreed on how the CRM should be used.”
Grateful for the trust — and looking forward to digging into this one.
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