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I went into this project not really having an understanding of the Pilates community but upon completing it I got to learn a little about the history and the thinking behind people who do this style of exercise
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Collabia - logo design
One of my favorite parts of branding is finding the idea that makes everything click. For Collabia, an influencer marketing platform, that idea was collaboration itself.
Instead of relying on an obvious symbol, I integrated the concept directly into the wordmark. The distinctive double "L" flows into a speech bubble, creating a visual connection between the brand name and its purpose: bringing brands and creators together through communication.
From there, every design decision followed the same logic. Bold typography communicates confidence and authority, while the fine outline details introduce balance and flexibility. A monochrome palette keeps the identity timeless and adaptable across digital products, marketing materials, and social platforms.
I also designed a complete logo system, including primary and secondary lockups, icon variations, and usage guidelines, ensuring the brand stays recognizable no matter where it appears.
I believe the strongest identities aren't the loudest ones—they're the ones where every detail has a reason to exist. This project is a great example of that philosophy.
Built a fully customizable website template for an IT solutions client.
Their old website had the classic Humaaans-era aesthetic. We completely flipped the direction. When we showed them the new direction, they said this is completely different from what they expected. And a few days later their board said they unanimously loved it.
As designers, sometimes our biggest job is breaking the client's mental model and challenging the brief.
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Have always trusted you for better upgrades nice work
This is Gibbles the Niblet. He is a tiny pencil-nib goblin who lives in an art studio, survives on failed sketches, and has absolutely no chill.
Gibbles was not designed. He just kind of happened. I saw a partially sharpened pencil on my desk, and a really bad drawing and then there was Gibbles.
He has a carved wooden body, a graphite crown, ears the size of dinner plates, and a mouth that is always open, usually chewing something he should not be chewing.
He eats failed ideas and coughs up better ones. His sidekick is Scrub which is a kneaded eraser puppy who erases Gibbles' drawings by sitting on them. It's a whole thing.
Gibbles is a mascot. A pencil sharpener. A designer toy collectible. A one-goblin creative catastrophe.
And his message is simple: you do not need the perfect tools. You just need the mess in front of you and a weird little goblin brain to do something with it.
I also wrote a little storybook to go a long with my submission. you can read it over on magicpath!
recraft link: https://www.recraft.ai/project/3072205d-5e59-4507-b801-406c2f8bbe64
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