Roja has three ketchup flavors, and I wanted each one to have its own color while still feeling like part of the same brand.

Original stays red, Smoky Chipotle gets green, and Habanero gets a warm orange. The bottle shape and wordmark stay the same, so the colors are what help separate the three flavors.

I could've kept all three red and just changed the flavor name on each bottle, but I felt like giving them different colors would make it easier to tell them apart without having to read the label every time.

I also like how the three bottles look together. They feel like part of the same family, but each one still has its own identity.