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Same skincare brand. Two very different first impressions.
For my latest NeuroDNA project, LUMIÈRE, I explored two creative directions:
01 — the face and the skincare ritual.
02 — the bottle as the main focus.
Warm ivory, deep green and consistent packaging connect both designs. The imagery is AI-assisted, with layout and typography composed separately.
LUMIÈRE is a self-initiated concept for a fictional brand.
For a skincare brand you’ve never heard of, which would make you pause — 01 or 02, and why?
I'd pause on 02. The deep green behind a single bottle reads like a brand with a point of view, while the face-led layout is a look I see across a lot of skincare. Does the green carry through to the secondary packaging?
I’d choose 01! The skincare ritual feels more personal and helps me connect with the brand right away. ✨
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The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
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Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
GoVista Journeys - A travel landing page designed to make people dream of their next destination.
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What catches your attention first on a travel website: the images, the destinations, or the overall design? 👇
I like this very much, very good concept