This project combines engaging 2D character animation with a dynamic logo reveal to create a memorable brand experience. The animation was designed to capture attention, communicate the brand's personality, and leave a lasting impression on viewers.
Services Provided
Custom 2D Character Animation
Professional Logo Animation
Smooth Motion Graphics
Brand-Focused Visual Storytelling
Tools Used
Adobe After Effects • Adobe Illustrator • Adobe Photoshop
2D Animation, Character Animation, Logo Animation, Motion Graphics, Brand Animation, Explainer Animation, Animated Logo, After Effects
Day 6 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer. I found this one while navigating Vimeo. Made by the team at illo.tv
I love this one because it shows that even a line can work as a great storytelling device to build on top of it. Of course, it has to be matched with strong visual thinking and also good image curation. The overall animation style is also super fluid and engaging, even fun to watch!
Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.