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This is a T-shirt design project I created on my own using AI
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A Dubai-based wellness project built around the idea that wellness goes beyond relaxation, it’s about transformation through the senses.
Using lines, circles, and textures, we translated an entire sensory world into a visual identity.
Still one of my favorite worlds I’ve had the chance to build.
Curious, what’s one brand element that made you feel something beyond just liking how it looked?
Brand DesignGraphic DesignGoogle GeminiAdobe PhotoshopAdobe InDesignbranddesignerlogomarkCreative Strategistwellness
this is GORGEOUSSSS woww! 🔥
VFEX SPORTS — Brand Identity Case Study
For this project, I created a complete visual identity for VFEX SPORTS, a modern sportswear brand focused on premium athletic aesthetics and clean minimal design.
I designed the brand logo and developed a full merchandise system around it, including:
Sportswear T-shirts
Athletic sneakers
Water bottles
Shopping bags
Shoe boxes
Product packaging
The goal was to create a sports brand that feels both performance-driven and luxury-inspired. I used a minimal color palette, modern typography, and sleek logo placement to maintain consistency across every product and packaging application.
I also created realistic lifestyle and product mockups to present the brand in a professional retail environment. The project focused heavily on brand consistency, premium presentation, and modern sportswear aesthetics.
This project helped me strengthen my ability to build a complete branding system that works across both digital presentation and physical merchandise.
Clean
MAVRA — Luxury Fragrance Brand Direction
MAVRA is a luxury men's fragrance built on a single truth — power does not announce itself. This project covers complete brand direction: visual world architecture, color language, typography system, and full campaign imagery. Every cinematic frame began as a hand-sketched composition — element placement, atmosphere, light direction — before being realized through AI image generation. The sketch-to-output gap is the methodology. The direction is the product. Color world: Void, Dominion Gold, Shadow Architecture, Bone Light. Typography: Cormorant Garamond meets Montserrat Light. A world built in restraint and rendered in darkness.
M N LOKESHWAR REDDY, Creative Director.
LINK TO THE FULL PROJECT:
https://www.behance.net/gallery/249194969/MAVRA-Luxury-Fragrance-Brand-Direction
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