Most café brands look cozy on Instagram. Then you see the cup in person and it says nothing. That was the problem I set out to fix with Cafe Steepco. The brief wasn't just "make it pretty." It was: build an identity that feels warm before someone even takes a sip — from the logo to the label to the packaging system. Here's what drove every decision: → The color palette had to feel like the first hour of morning, not a generic brown café → Typography had to be readable on packaging and feel premium in a logo lockup → Every touchpoint needed to tell the same story — or it wasn't doing its job The result: a cohesive brand identity that works on a cup sleeve, a pouch, and a storefront sign without losing its character. If you're building a food, beverage, or lifestyle brand and your packaging doesn't match the quality of your product — that's a positioning problem, not just a design problem. I fix that. 📌 Open to new CPG, DTC and lifestyle projects. DM me or check my services.

Nice work 👍

They called us for a label. We delivered a scalable system. Grünit is a family business that makes eggs, honey and walnuts on their own farm. They called us to redesign a single package. A clear, contained job. But the more we got to know them, the more we saw it. The warmth this family puts into the work on the farm wasn't reaching the shelf. And one label was never going to transmit that. Grünit needed a language of its own. So we designed the label in the scope, but built to scale across the whole line, so eggs, honey, walnuts and whatever comes next all speak the same family voice. More than the brief asked for? Yes. We did it because we connected with who they are. At Bong we work prioritizing scalability and message. Grünit gave us a fun, different project. We gave them a system. It was a pleasure. 🥚

Cute!