Maximize Control with Shopify's New UNLISTED Product StatusMaximize Control with Shopify's New UNLISTED Product Status
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Shopify Introduced “UNLISTED” Product Status
Shopify now supports a new product status called UNLISTED that helps merchants hide products from storefront discovery while keeping them accessible through direct links or app flows.
✅ Hidden from: • Storefront search • Collections • Product recommendations • Predictive search • Search engines (noindex, nofollow) • sitemap.xml • Shopify Catalog
✅ Still works in: • Cart • Checkout • Orders • Post-purchase flows
Perfect for: 🎁 Free gift products 🔒 Private sale items 🛠 Warranty products 🎯 Hidden campaign products
Example:
mutation {
productUpdate(
input: {
id: "gid://shopify/Product/123456789"
status: UNLISTED
}
) {
product {
title
status
}
}
}
This is available in Shopify GraphQL Admin API 2025-10+.
A very useful addition for custom storefronts, mobile app flows, and controlled product visibility use cases.
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