A growing fitness business needed a professional online presence to attract new members and showcase its training programs. Their existing website lacked clear navigation, mobile optimization, and effective lead-generation features.
I designed a modern website with a strong visual identity, service-focused pages, class schedules, and integrated booking forms. The site was optimized for mobile users and structured to guide visitors toward consultations and membership sign-ups.
The result was a professional, conversion-focused website that improved user experience, strengthened brand credibility, and made it easier for potential clients to discover services and take action.
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?
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