More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
The purple-on-black system gives Xelio a strong, memorable presence without losing the technical feel of DeFi. Nice touch carrying the rounded mark and color language consistently from the identity into the device mockup.