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Recently, I worked on a logo refresh for Kellers Beer.
A little background: Kellers is brewed at the Sevan Brewery in Armenia, so one of the key goals was to preserve the connection between the brand and its origin.
The client wanted the identity to reflect Sevan itself. Instead of simply adding the lake as a separate graphic element, I looked for a way to merge two existing logos into a single visual mark. The outline of Lake Sevan became part of the logo composition, helping tell the brand’s story while maintaining a refined, premium feel.
The result is a design with subtle old-money aesthetics that celebrates both the heritage of the brewery and its Armenian roots.
What do you think of this approach? 🍺
Great
This is a solid piece of work 🔥 You can really see the skill and dedication behind it. Keep building and improving excited to see what you create next
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🃏 Have you ever played Mafia?
Did you know it's also played professionally – with rankings, federations, and tournaments all over the world?
"Mafia" – a team psychological, turn-based, role-playing game with a detective plot, simulating the struggle of an informed organized minority against an unorganized majority.
Some time ago, I developed the identity for one of the Mafia game federations.
The logo was built around the symbolism of the game itself:
🔴 10 players seated at a round table
🔴 two teams divided by color – black (the Mafia) and red (the citizens)
🔴 the key roles: the Don leading the "black" team and the Sheriff leading the "red"
The goal was to capture the whole essence of the game in one clean mark – conveying both the drama of the confrontation and the clear structure around the table.
So which side are you on — the Mafia or the citizens? 👀
I love Mafia, although I've only played it three times in my life 😄 So I'm more of a spectator than a player)))
I really like the logo concept. It's very creative, and I love the deeper meaning behind it!
Excited to share my latest branding project — AUREL STUDIO.
A home fragrance brand inspired by sensory memories, atmospheric spaces, and the emotions connected to place. The identity combines editorial minimalism, earthy tones, and a refined quiet luxury aesthetic to create an immersive and timeless brand experience.
Would love to hear your thoughts! 🤍
Idea is a digital and physical product for sharing and gifting memories. Audio memories. And what better way than a vinyl style pin. I used my entire subscription credits to build it. I will continue building on this idea and make it a market ready product but for now this is what I have, i hope you will enjoy it. The next editing will happen in cursor and claude. https://foyer-polka-75299867.figma.site
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