Recently, I worked on a logo refresh for Kellers Beer.

A little background: Kellers is brewed at the Sevan Brewery in Armenia, so one of the key goals was to preserve the connection between the brand and its origin.

The client wanted the identity to reflect Sevan itself. Instead of simply adding the lake as a separate graphic element, I looked for a way to merge two existing logos into a single visual mark. The outline of Lake Sevan became part of the logo composition, helping tell the brand’s story while maintaining a refined, premium feel.

The result is a design with subtle old-money aesthetics that celebrates both the heritage of the brewery and its Armenian roots.

What do you think of this approach? 🍺