Legal websites have a reputation for being boring. Stephanie Hood didn't want that. The Hood Firm...Legal websites have a reputation for being boring. Stephanie Hood didn't want that. The Hood Firm...
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Bernice's avatar
Bernice Ebenezer
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• Aug 28
Legal websites have a reputation for being boring. Stephanie Hood didn't want that.
The Hood Firm needed a brand and website that communicated authority without the stuffiness. Sharp and modern without losing the credibility signals that matter to someone choosing legal representation.
That's a very specific balance in a very conservative industry. And it's exactly the kind of challenge I enjoy most.
Check it out
solopreneurlawyerwebsiteboutiquewebsite
Diego's avatar
Diego Sánchez
• Aug 28
Legal branding is such a tightrope, too safe and you're forgettable, too bold and clients stop trusting you with anything serious. What ended up being the riskiest element you pushed for here, and did Stephanie push back on it at all?
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Bernice Ebenezer
max
• 15h
Honestly the typography was the biggest risk. Most law firm sites default to serif fonts to signal tradition and gravitas. We went with a cleaner, more modern type system that felt closer to a high-end consultancy than a conventional firm.
The client was open to it from the start...
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