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Your Shopify store might look great and still lose customers.
Sometimes the problem isn’t your product or pricing. It’s the little things. A confusing navigation, slow images, too many popups, or a checkout that takes one step too many can quietly hurt conversions.
One of the simplest Shopify tricks is to remove friction before adding more features. Make it obvious what to click, make products easy to understand, and make buying feel effortless, especially on mobile.
You don’t always need another app or a complete redesign.
Sometimes, you just need to make the journey simpler.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Rossano Ferretti Parma is a luxury haircare brand that bridges ecommerce with a network of physical HairSpa locations (Zurich, Abu Dhabi, Parma). For this case study, I reviewed the storefront through a conversion-focused lens — homepage priorities, category navigation, and credibility signals — to find what's driving purchases and where there's room to lift conversion further.
Key focus areas:
Hero priority — the "NEW! Rossano Ferretti HairSpa Zurich" slide promotes a physical salon location above product, worth testing against a product- or bestseller-led hero for online shoppers not near a HairSpa
Shop by Product navigation — Conditioners & Masks / Serums & Oils / Sprays & Mousse tiles with individual "Shop Now" CTAs, giving quick category entry
Award/credibility badges — "Clinically Proven" and press award seals stacked on product tiles, reinforcing quality claims at a glance
Education content — "How to Videos" (Glossy Definition, Voluminous Hair Tutorial) building product usage confidence before purchase
Expert/artist credibility — named stylist/artist profiles (Art Director, Hair Artist) with location tags, lending salon-level authority to an ecommerce site
Shipping incentives — Free Samples/Free 2-Day Shipping thresholds in the top bar, worth testing prominence and whether AOV nudges could reinforce them further down the page
Deliverables: full audit report, prioritized quick wins, and an A/B testing roadmap ranked by impact vs. effort.
Vera Fauna needed more than an online merch store. They needed one place where their music, merch, and live shows could live together.
We designed and built their website in Framer, connecting it to Shopify through Framership. We also integrated Spotify and Bandsintown so music and tour dates stay updated automatically, while fans can move from discovering the band to buying merch or tickets without jumping between platforms.
The result is a connected digital hub that makes things simpler for both the band and their community.
What we did
→ UX / UI
→ Web Design
→ Framer Development
→ Shopify / Framership
→ Spotify API
→ Bandsintown API
→ E-commerce
Two months ago we worked with JENGZ on a Brand in a Week to bring their brand to life. Then, we partnered with Naza to design and develop JENGZ's Shopify store from the ground up, introducing the story behind Loquat. It's now live, go check it out!
