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Floss was a doll to work with and her style is so unapologetically HER! This website features her own hand-drawn font and is styled to mimic the print-layout of each of her books, down to the pre-footer cheetah print.
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When a film production company asks for a website without using photography, you're forced to tell the story in a completely different way. That's exactly what made designing for Mindsoup such an exciting challenge.
Mindsoup is a film production company that partners with bold artists to develop and finance films that challenge the way audiences see the world. Their productions have earned more than 80 international awards, including two Academy Award nominations.
The goal was to transform an analogue creative direction into an interactive digital experience. Instead of relying on film stills or photography, the website needed to communicate Mindsoup's identity through illustration, typography and motion while remaining clean, minimal and highly professional.
The visual language is built around a cinema auditorium, where every occupied seat represents a different story waiting to be told.
I illustrated the chairs by hand using markers and paint on acetate sheets, then recreated those overlapping layers digitally in Squarespace. As visitors scroll, the illustrations gradually unfold, creating a subtle narrative journey.
Finish Layer and other tools I used:
Layers — Recreated the physical acetate overlays digitally and became the foundation of the scrolling experience.
Block Transforms — Added subtle hover interactions to section titles.
Custom Font Uploads — Preserved the project's typographic identity.
Pin Block — Kept the central illustration anchored while the story unfolds around it.
Preview: https://pike-orca-875m.squarespace.com/
Password: mindsoup
Once live, it will be available at mindsoupfilms.com.
Thanks to the Mindsoup team for trusting me with their new digital identity—and thanks to Squarespace Circle for leading me to this challenge.
WOW!! love love love it!!
D'art Chocolate — Creating a More Delightful Chocolate Shopping Experience 🍫✨
The concept: reimagine the premium digital shopping experience for a local Vietnamese chocolate brand by turning product discovery into an enjoyable journey. The goal was to help customers easily discover the perfect chocolate product while showcasing the craftsmanship and story behind every handcrafted creation.
🚀 Bringing the vision to life: I redesigned D'art Chocolate's website to present its handcrafted chocolates more visually and intuitively. Instead of browsing through static collections, customers can explore products based on the moments they're celebrating or the flavors they love—creating a shopping journey that feels natural, inspiring, and enjoyable.
🛠️ Built with Squarespace + Finish Layer
Used Finish Layer capabilities to bring the chocolate experience to life. Created a dynamic product interaction where chocolates gently float and transition into the gift box
Block Animations — Added subtle motion and hover interactions to create a refined, engaging browsing experience without distracting from the products.
Mobile Experience — Instead of simply scaling down the desktop version, the mobile experience was carefully redesigned with optimized spacing, content flow, and interactions to create a seamless shopping journey across screen sizes.
Rather than simply displaying products, this website, through thoughtful layouts, intuitive navigation, and engaging interactions, guides visitors from discovery to purchase.
🎨 Tools: Squarespace · Finish Layer · Figma · Gemini
🔗 Live Demo: dart-chocolate.squarespace
Password: 123
POV: a recording studio / music production company established in nashville decides in 2023, after enough acclaim to be a recognizable name for music lovers around the globe, to step into los angeles. with the addition of this new studio, they decide to take subtle elements of their roots in tennessee to incorporate into a new visual essence for overall resonance with audiences & their planed celebration of the new space in LA.
which of the two would YOU suggest the team opt for?
any further insights as to what works / what doesn't is treasured, btw. thank you!
1 voted
17%
5 voted
83%
6 votes
Closed
Excellent visual hierarchy. Everything feels well balanced.