Brand & Content Strategy Strong content starts with a clear brand. I develop tailored brand and c...Brand & Content Strategy Strong content starts with a clear brand. I develop tailored brand and c...
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Elisabeth Lahtinen
• Aug 24
Brand & Content Strategy
Strong content starts with a clear brand.
I develop tailored brand and content strategies that define what your brand should communicate, who it needs to connect with and how to turn that positioning into a consistent content presence.
We’ll start by understanding your business, offer, audience, goals and competitive landscape. From there, I’ll clarify your positioning, core messaging and brand voice before translating them into practical content pillars, themes and opportunities your brand can consistently build around.
What’s included
- Brand and content audit - Audience and competitor research - Brand positioning and differentiation - Core value proposition - Key messaging and supporting messages - Brand personality and tone of voice - Language guidelines and messaging principles - 3–5 strategic content pillars - Topics and themes for each pillar - Storytelling opportunities - Recommended content formats and channels - 15–20 tailored content ideas - Campaign and activation opportunities - Strategic recommendations and next steps
Your strategy is built specifically around your business, market and audience. The objective isn't to fit your brand into a predefined formula, but to identify what makes it distinctive and create a clear framework for communicating that consistently.
You’ll receive a Brand & Content Blueprint that brings the strategy together in one practical resource - giving you a clear foundation for future content, campaigns and communication.
Typical timeline: 1–2 weeks
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