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SERENA is a visual identity created for an aesthetics brand focused on wellness, calm, and personal care. The branding combines a minimalist and sensory aesthetic with a warm palette inspired by earthy tones and soft textures that evoke closeness and serenity. The visual system is built around an organic and delicate logo, designed to convey harmony, trust, and a sophisticated yet accessible aesthetic experience, applicable consistently across graphic pieces and products.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Had so much fun with the Detach project. Can't wait to show more on the new project in a similar style!
Crushed it
A couple mascotte explorations we did for Prompt Cowboy! None of those made it into the final direction, but they deserve love nonetheless!
These rejects are more charming than most final mascots I have seen. The bottom left one especially has so much personality. Hope one of them comes back someday!
A personal art direction study inspired by Aperol.
Concept: “Fresh dip like a…🔥”
This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes.
By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness.
The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol.
This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.
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