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Taste Test
Which one would you order?
One is shot at the oven: a margherita on dark stone, leopard spotted crust and torn mozzarella, flames burning in the mouth of the wood fired oven behind a deep red wall.
The other is shot on the terrace: pesto base with burrata in the centre, travertine discs and olive green panels, leaf shadows moving across the surface in daylight.
One tastes like a Naples back street. The other tastes like lunch in the shade. Which slice is yours? 👇
#brandconcept #foodbranding #artdirection
3 votes
Ends in 1d
• 13h
Rosso 1 Classic wood-fired perfection. 🔥
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Which campaign would you run?
One is shot in full daylight: rose travertine walls and an arched doorway, a double breasted suit in dusty pink with tonal buttons, a brushed steel panel the only cool note in the frame.
The other is shot after hours: a dark tailoring room in navy and near black, satin lapels catching one overhead light, a full length mirror and a marble worktable holding the edges.
One is a morning entrance. The other is an evening one. Which suit tells your story? 👇
#brandconcept #fashionbranding #artdirection
2 voted
67%
1 voted
33%
3 votes
Closed
Caven is the one that would stop my scroll, that navy and the single overhead light feel more expensive than the daylight version somehow. Is that read actually testing better with the client, or is going darker more of a gut call for this direction?
Which version would make you trust this real estate brand more? 👀
0 voted
0%
5 voted
100%
5 votes
Closed
Same animation, two slightly different directions. The motion is almost the same, but I changed a few details and tried a little different color palette.
Which one works better for you? 1 or 2? Drop your pick in the comments 😉
20 voted
41%
29 voted
59%
49 votes
Closed
I'd pick 2