A comprehensive end-to-end web interface redesign and lead funnel optimization executed for McCormick Real Estate. The strategic objective was to engineer a clean, high performing digital experience that smoothly bridges regional market content with dynamic property search functionality to capture motivated buyers and sellers.

The layout features a multi-tiered information architecture that structures density into an effortless user flow. It begins with an intuitive, action-driven hero search system, which naturally transitions into distinct value-proposition blocks covering local market analysis, home valuation tools ("What Is Your Home Worth?"), and dedicated client onboarding paths. Down the viewport, the layout opens into robust property showcase carousel, separating "Our Listings," "Just Listed," and "Just Reduced" segment, ensuring maximum exposure for property media while maintaining clean visual breathing room.