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Santé Vitae - Health & Wellness Brand Identity
A structured visual identity developed for a health-focused brand seeking credibility, clarity and long-term trust positioning.
Scope: Logo design, typographic system, color strategy, visual identity framework and brand guidelines.
The objective was to create a clean, reassuring and scalable brand system aligned with the expectations of the health and wellness sector.
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Connect with clients, get discovered, and run your business 100% commission-free
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Wow, really great idea
Went to a new ice cream 🍨 shop in Buenos Aires called La Bocheria and the branding was so well done.
“Bocha” means scoop, and they built the entire identity around that. Circles, chunky shapes, everything feels cohesive and playful without trying too hard.
What I loved most is how it stands out in Argentina’s ice cream culture, which is huge but also very traditional. Places like this, with a fresh take on both flavors and design, feel like a smart move here.
Proof that even in established markets, there’s always room to do something different.
Gonna add it to my bucket list whenever I finally visit Argentina
I built a snack brand around two creatures fighting over a bag of chips.
No wellness angle. No clean serif. No sage green.
Just raw ink figures, oversaturated food photography, and a visual system that runs on one rule: the two worlds never blend.
The ink world stays on top.
The photo world stays underneath.
Every surface is a collision.
20+ touchpoints. One idea held the whole thing together.
Ahhh I'm obsessed with this!
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