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🔥 Some projects just hit differently.
This brand guide for MavenHill Development Initiative is one of my favorites.
Not just because of how it looks, but because of what it represents—clarity, consistency, and a strong brand presence. ✨
From defining the core identity to refining the smallest design details, every element was crafted with purpose.
🎨 The typography, the color system, the layout—each piece working together to build a brand that feels solid and impactful. 💡
One thing I always focus on when designing brand guides is making them not just beautiful, but usable.
📖 A great brand guide should make it easy for teams to maintain consistency across all touchpoints—without overcomplicating things.
📌 Would love to hear your thoughts—what’s one element of a brand guide you always pay attention to? 👀
The network for creativity
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It's a privilege to follow your exponential growth. Such a rapid increase in authenticity and quality of your design work and projects. Incredible. Well done. 🤍
When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
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SPRK is such a fun name to letter, that crunchy texture on the logo really sells the energy drink vibe. Did the tennis ball motif come first or did the name drive the whole concept?