😍 Just published a new case study on Contra. This one is a full identity system for Media Aesthetics — a consulting agency and media project focused on thoughtful editorial communication. I built the identity from scratch: art direction, Cyrillic typography, color system, generative floral graphics, website design, social layouts, and motion references. The core idea is an exothermic garden — a visual metaphor for media that grows, reacts, and takes form. #brandIdentity #visualIdentity #editorialdesign

Check it out

Like this one, awesome design, Alena. I upgoated you, keep going.

Sharing our latest portfolio exploration for an art director with a strong editorial-inspired visual identity.

We focused on expressive typography, refined layouts, and smooth motion in Jitter to create an experience that feels both bold and timeless.

Would love to hear your thoughts on the overall direction and animation.

The editorial direction here is genuinely confident — the warm amber against the deep black grid creates a tension that feels intentional rather than decorative. What really works is how the typography is doing structural work, not just styling: the oversized type is acting as...