Led the creative direction and campaign styling for PNG Jewellers, developing premium visual campaigns designed to elevate the brand’s luxury positioning across digital and advertising platforms.
My role involved concept development, visual storytelling, styling direction and campaign execution focused on creating cinematic, high-end brand imagery that connected traditional jewelry aesthetics with modern visual culture.
The project included campaign planning, shoot direction, styling coordination and creative supervision across multiple visual assets for social media, branding and promotional campaigns.
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Mahakeshamrut - Beauty Campaign
Full visual production for an Ayurvedic hair care brand. Model direction, product framing, texture styling, and brand-consistent output across multiple ad variants — high visual impact for a competitive beauty category.
Role: Art Director, Fashion stylist
Client: Snehamrut Herbal
Format: Print Ad, Hoarding, Digital
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Dazz Calendar - "The Clan" - Part 3: Fashion Editorial
12-month premium editorial campaign — full visual planning, styling, and cinematic direction across all monthly shoots. Each month a distinct visual story unified by a single raw, post-apocalyptic creative language.
Role: Conceptualization, Art Director, Creative Lead, Head Stylist
Client: Dazz Photography
Format: 12-Month Print Calendar
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Dazz Calendar - "The Clan" - Part 2: Fashion Editorial
12-month premium editorial campaign — full visual planning, styling, and cinematic direction across all monthly shoots. Each month a distinct visual story unified by a single raw, post-apocalyptic creative language.
Role: Conceptualization, Art Director, Creative Lead, Head Stylist
Client: Dazz Photography
Format: 12-Month Print Calendar
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