Just came across this website and really liked the way they’ve combined clean design with immersive interactions.

The smooth animations, typography, transitions, and product storytelling make the whole experience feel premium without being overwhelming.

Website: otsuka-air.jp

What stood out to me: • Smooth and thoughtful interactions • Clean visual hierarchy • Strong product storytelling • Minimal yet engaging UI • Great use of motion throughout the experience

Would love to know what you guys think about this design approach.

What’s your favorite detail on this site? 👀

Amazing!

Caelum — Concept project (fictional brand)

Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.

The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).

The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.

Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇

Design & direction: Vidrio.

These are some sick visuals Andreu, good job! 😍