Most property templates are built like search portals: filter sidebars, dense result grids, everything optimised for volume. That works for a portal. It does not work for a six-person agency whose entire pitch is that they take on forty homes a year and know every street they sell on.
So I built the opposite. Editorial typography, generous whitespace, and copy written the way a good agent actually talks — no lorem ipsum, no "unlock your dream home".
Fourteen pages, including listings with live filtering, neighbourhood guides, a services page with a fee comparison, and three CMS-driven detail templates. Seven connected collections behind it: properties reference their neighbourhood and their agent, so one edit updates everything downstream.
The part I am most pleased with is the design system. Thirteen colour tokens, fifteen text styles, and a type scale that carries its own responsive breakpoints — headlines move from 84px to 46px without anyone editing a single layer. Swap the tokens and it stops looking like my template and starts looking like your brand.
https://noelmarketing.gumroad.com/l/urbanlane
#Framer #Webdesign #Website